The major film studios are gearing up for the end of the HD phoney war.
A recent poll of studio exec’s shows a strong belief that the year end holiday season will have a major impact on which HD format will survive.
“This is just the start up year, and it’s really about early adopters,” said Craig Kornblau, President of Universal Studios. “That’s why it’s so important to do it right. Whatever we do on HD, we’ve gotta do it very well.”
“Quite frankly, I don’t believe there is a format war,” said Mike Dunn, president of Fox Home Entertainment, who are solely supporting Blu-ray. “The HD DVD camp hasn’t brought in enough consoles to form a beachhead. I don’t believe they intend to do so. We’ll see Blu-ray start to take hold this year.”